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MARLA MARKMAN SUMMARY Detail-oriented
and deadline-focused Managing Editor
with proven success leading freelance and in-house teams to meet aggressive
production goals on lean budgets. Expertise in creating and editing content
for a range of media, from magazines and books to websites and marketing
collateral. Key strengths include project and staff management, training and
motivating employees, and developmental editing. Reputation for setting and
coming in under budget. PROFESSIONAL EXPERIENCE ENTREPRENEUR
MEDIA INC., Irvine,
CA 1988-2008 Multi-million-dollar
publisher of books and websites and the top-selling business magazine on the
newsstand Senior
Projects Editor, Entrepreneur Press (2007-2008) Acquired,
developed and managed series of more than 50 books, including trade books,
startup business guides, audio-books and e-books for trade book and business
resources division. ·
Created Entrepreneur’s top-selling e-book, Sold! The Essential Guide to Finding
Products to Sell. Incurred zero development costs, and sold thousands of
copies in a matter of months. ·
Doubled number of titles published by streamlining
production process, cutting book development costs 50 percent, reducing
freelance expenditures, using keen negotiating skills, and creatively
repurposing content. ·
Entrusted by marketing director to craft and edit
promotional collateral, ranging from book covers and consumer advertising to
landing pages. ·
Improved sales in diminishing market by devising
nontraditional marketing methods and sales avenues. Managing Editor, Entrepreneur
Magazine and Entrepreneur Books (2001-2007) Expanded
managing editor role to include production of 500,000-circulation monthly
magazine and other national and international publications, as well as books
for business resources division. Supervised staff of eight copy editors,
editorial assistants and interns. ·
Developed trade book Start Your Own Business. Now in its fourth edition, it has sold
more than 200,000 copies and has been on the BusinessWeek Bestseller List. ·
Minimized costs and boosted volume by building
network of freelancers to coordinate and traffic books through each stage of
production. ·
Collaborated with writers on book development and
text revisions and performed heavy manuscript editing, thus creating a
consistent voice, style and structure for the book series. ·
Developed annual books budget and production
schedule and consistently stayed on target and within budget. ·
Managed all aspects of magazine production, from
story conception to final printer approval. ·
Conducted staff performance reviews, coaching and
providing feedback as needed. ·
Met multiple and tight deadlines by motivating
staff and creating an effective organizational system. ·
Decreased time to press 50 percent by streamlining
copy editing and production process. ·
Increased productivity with minimal cost by
developing an internship program. Hired, trained and supervised two to three
interns every three months. ·
Enhanced communication between departments by
acting as liaison. ·
Selected high-demand content and edited the
magazine’s website to increase page views. Managing
Editor, Entrepreneur Books (1997-2000) Launched
new trade book division and revamped business resources division at request
of company president. ·
Extensively researched trade book industry,
finding out how to acquire, produce and distribute trade books and e-books
online and in traditional sales venues. ·
Completely re-engineered business startup guides,
resulting in user-friendly design and writing style. ·
Established large pool of agent, author, editor,
production and cover designer contacts. ·
Collaborated with marketing department to develop
dedicated website to sell and promote books. ·
Performed competitive research and developed sales
forecasts for every title. Copy Chief, Entrepreneur Magazine (1991-1996) Supervised
copy editing staff and performed extensive editing on several magazines.
Supervised five people, including training, performance evaluation, hiring
and termination. ·
Trained team to turn on a dime and quickly cut or
add content as needed for last-minute ad changes. ·
Performed extensive editing, and approved all
captions and headlines. ·
Created and maintained in-house style guide, which
is still in use today. Copy Editor /
Editorial Assistant, Entrepreneur Magazine (1988-1991) Copy
edited and wrote articles for several magazines. ·
Balanced heavy load of copy editing, writing and
fact checking by using efficient organization and prioritization skills. ·
Wrote articles, photo captions and headlines. WRITING / EDITING CREDITS
COMPUTER SKILLS Proficient in
Word, Excel, PowerPoint and QuarkXPress on both the Mac and PC. VOLUNTEER WORK Publications Editor / PR Assistant Santa Ana Zoo
at Prentice Park |
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www.marlamarkman.com
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